"The secret of success is to do the common things uncommonly well." -John D. Rockefeller
As part of our Summer Bucket List, aka the "attempt to relieve ourselves of our guilt for abandoning Peanut while we go to Europe for two weeks" list, we wanted to make a lemonade stand with her. She started asking last summer, but we ran out of time. So I promised myself we'd do it this summer. This past weekend was the time.
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As part of our Summer Bucket List, aka the "attempt to relieve ourselves of our guilt for abandoning Peanut while we go to Europe for two weeks" list, we wanted to make a lemonade stand with her. She started asking last summer, but we ran out of time. So I promised myself we'd do it this summer. This past weekend was the time.
I had laid out a business plan:
- Signage must be big, bright, and welcoming. (Peanut and I spent a good hour laying on the floor with magic markers, creating our masterpiece.)
- Location is key. (My Director and I actually disagreed over this. She, as you might expect, turned out to be right. Dammit.)
- Give 'em something no one else has. (We made FRESH lemonade with real lemons and mint from our garden.)
- Set a strategic price point. (At $0.75 a cup, 2 for $1, why not get two? Besides, we're the only game for miles, no? If you're stopping, you're buying.)
- Create a welcoming storefront. (We went for summer bistro.)
Here is the result: